Sales & Marketing
With more than 130 system reports and the ability to create your own reports in Premier edition, roomMaster provides deep sales & marketing analysis to help you make informed business decisions.
Enquiries and prospects can be tracked and company, travel agent and guest profiles created to better understand your business. Promotional codes, group bookings, rate management and revenue management through yielding (premier edition only) give you the power to make the most out of your property.
Not only is roomMaster able to provide you with an advanced sales & marketing platform, but also enable you to better communicate with your guests (past present and future) with guest email export and in premier edition a full email communication scheduling tool to provide you with the power to send pre arrival and post stay communications to targeted audiences as well as electronic marketing communications.
Analyse market segmentation, geographic and booking sources to provide you with the power to spend marketing dollars more wisely. Premier edition provides the additional rate yielding module, triggering automated yielding based on occupancy levels and accurate pace booking analysis reporting to give you a snapshot of your performance.
Monitor corporate accounts, travel agents and even individual guests spending habits to discover where your market power is, where sales teams need to focus and where you have the opportunity to increase revenue even further.